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For Immediate Release

Six Finalists to Compete For Top Honors at
Rain Bird’s 2012 Intelligent Use Of Water Film Competition

Stage is Set to Award $15,000 to Winning Films at the
Final Screening Event Hosted by Wildlife Expert Jack Hanna

AZUSA, CALIF. - (Sept 12, 2012)The Intelligent Use of Water™ Film Competition (#iuowfilm) has named the six finalists that will compete for awards totaling $15,000 at the environmentally focused short film competition’s final screening event on October 17th at the Paley Center for Media in Beverly Hills, CA. 

Presented by Rain Bird, in partnership with North Coast Media, each of the finalists will be a featured guest at the final screening and judging event hosted by wildlife expert Jack Hanna, a 30-year veteran of documentary films and television.  Following the screening of the finalists’ films and a roundtable discussion with the filmmakers and judges, both the $10,000 Jury Award and the $5,000 Audience Choice Award will be presented to the winning films.  

The 2012 Intelligent Use of Water Film Competition finalists were selected by a panel of judges from hundreds of submissions according to pre-determined criteria including creativity and effective communication of ideas to intelligently manage and efficiently utilize the Earth’s most precious resource.  The 2012 finalists are:

  • The Wash – filmmaker: Carla Dauden – Long Beach, California
  • Isla Urbana– filmmaker: Greg Harriott – Brooklyn, New York
  • Life Reflected– filmmakers: Jon Kasbe – Raleigh, North Carolina
  • Quotient– filmmaker: Alexander Powell – San Diego, California
  • Ang Tangke– filmmaker: Gino Santos – Muntinlupa City, Philippines
  • Blue Sky, Inc. – filmmaker: Ben Mills – Basingstoke, United Kingdom

  “All of the finalists should be congratulated for their masterful job of employing the power of film to creatively address the need for effective, efficient and responsible use of water,” said Dave Johnson, Rain Bird’s director of corporate marketing. “By providing a platform for both amateur and experienced filmmakers to address the world’s water challenges through a personal lens, the Intelligent Use of Water Film Competition aims to encourage discussion, further awareness and most importantly, inspire others to take action in their own way.”

Each of the 2012 Intelligent Use of Water Film Competition finalists will have their films shown in front of a live audience and a panel of judges that includes representatives from the media, film, entertainment and water management industries. Judging this year’s entries will be Elise Pearlstein, Producer of Last Call at The Oasis; Carl Bell, Weathercaster, KNBC-TV; Sasha Perl-Raver, Syndicated Movie Reviewer and Blogger, Hollywood Bites; Rick Porras, Co-producer of The Lord of the Rings Trilogy; Jane Griffin, President, Groundwater Foundation; and Seth Jones, Editor-in-Chief, Golfdom Magazine.  Each will evaluate the submissions and collectively award the $10,000 Jury Award to the film they deem as best meeting the competition criteria.  

In addition to the Jury Award, the film that receives the most votes from the live audience will receive the $5,000 Audience Choice Award.

More information on the competition is available at

Follow @RainBirdCorp and visit Rain Bird’s Facebook page to share thoughts and ideas with other filmmakers.

Headquartered in Azusa, Calif., Rain Bird Corporation is the world’s leading manufacturer and provider of irrigation products and services. From simple beginnings in 1933, Rain Bird now offers the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes, available in more than 130 countries. Rain Bird has been awarded over 450 patents worldwide, including the first in 1935 for the impact sprinkler. Rain Bird’s philosophy called The Intelligent Use of Water ® is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing facilities around the world.

North Coast Media, LLC (NCM) is the largest B2B publishing company headquartered in Cleveland. The company employs 35 professionals who collectively possess hundreds of years of experience creating and delivering unparalleled media -- from industry-leading print magazines, to websites and enewsletters, to social media and mobile solutions, to exclusive industry research, custom products and one-on-one buyer-seller networking events. NCM's flagship brands include Landscape Management (LM) and Golfdom. Ancillary brands include Portable Plants & Equipment (PP&E), Geospatial Solutions, and Athletic Turf News.


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