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For Immediate Release

2012 Intelligent Use Of Water Film Competition Seeks Short Films
That Stress The Importance Of Responsible Water Use

Rain Bird’s Environmentally Focused Film Competition to Award $15,000 To Winning Films At Finale Hosted By Wildlife Expert Jack Hanna; 2012 Judges Announced

AZUSA, CALIF. - (April 11, 2012) – The 2012 Intelligent Use of Water Film Competitioninvites all amateur and experienced filmmakers to submit their short films that showcase their creative filmmaking talents while raising awareness of the need for effective, efficient and responsible use of water.

Now in its 5th year of providing a platform to actively raise awareness of the need for water conservation, Rain Bird’s Intelligent Use of Water Film Competition is open to all narrative, documentary, animated, experimental and/or student-made short films, 1 to 10 minutes in length, that creatively explore methods and ideas to responsibly manage and use Earth’s most precious resource.

Filmmakers who submit their short films via the competition website,, will have their films reviewed by a judging panel made up of film and water experts. Finalists will win a trip to Los Angeles, where they will be guests at a formal screening event hosted by wildlife expert, Jack Hanna, 30-year veteran of documentary films and TV shows. All entries must be submitted electronically no later than 11:59 PM (PDT) on August 15, 2012 for consideration.

“Our entire existence is dependent on water being readily available. As a person who has spent a better part of my life traveling the world, I have witnessed the devastating affects that changes in water availability has on the communities, cities, countries, and ecosystems,” said Jack Hanna, Director Emeritus of the Columbus Zoo and Aquarium in Columbus, Ohio, and host of Into The Wild. “I am excited to once again be able to join Rain Bird and the creative filmmakers to drive awareness of the importance of responsible water use and can’t think of a better medium than film to teach and encourage us all to get smarter about our water consumption.”

Following the screening of the finalists’ films and a roundtable discussion with the filmmakers, two winners will be announced and awarded cash prizes of $10,000 for the Jury Award and $5,000 for the Audience Choice Award.
Filmmakers who submit their short films via the competition website, will have their films reviewed by a competition judging panel made up of film, entertainment and water management experts to include:

  • Carl Bell, Weathercaster, KNBC-TV
  • Sasha Perl-Raver, Syndicated Movie Reviewer and Blogger, Hollywood Bites
  • Courtney Sexton, Senior Director, Documentary Production, Participant Media
  • Rick Porras, Co-producer of The Lord of the Rings Trilogy
  • Jane Griffin, President, Groundwater Foundation
  • Seth Jones, Editor-in-Chief, Golfdom Magazine

More information on the competition and entry requirements as well as past winners is available at

Follow @RainBirdCorp and visit Rain Bird’s Facebook page to share thoughts and ideas with other filmmakers.

Headquartered in Azusa, Calif., Rain Bird Corporation is the world’s leading manufacturer and provider of irrigation products and services. From simple beginnings in 1933, Rain Bird now offers the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes, available in more than 130 countries. Rain Bird has been awarded over 450 patents worldwide, including the first in 1935 for the impact sprinkler. Rain Bird’s philosophy called The Intelligent Use of Water ® is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing facilities around the world.

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