You Are Here: Home > Corporate > Press > Releases


For Immediate Release


Rain Bird’s 3rd White Paper Addresses Attitudes, Trends and Factors Pertaining to Water Conservation, the Green Industry and Sustainability

AZUSA, CA (April 8, 2010) – Rain Bird announced today the release of an industry white paper examining the link between the water conservation movement and the green industry.  Water Conservation and the Green Industry details the trends, issues and factors driving the important water conservation movement and their impact on the green industry and its affiliates.

The third in a series of white papers providing a comprehensive review of the role of efficient irrigation as a key part of the solution to the global water scarcity problem, Water Conservation and the Green Industry continues the discussion of the important issues raised in Rain Bird’s first two white papers, A Homeowner’s Guide to Water-Efficient Landscapes and Irrigation for a Growing World

The paper begins by revisiting the world’s water crisis as addressed in more detail in Rain Bird’s first white paper, Irrigation for a Growing World, followed by a closer look at today’s trends and influencing factors that are driving the water conservation movement.  The paper also details advances in efficient irrigation and green industry technology, presents varying perspectives on conservation initiatives and policies, and addresses potential barriers towards the goal of achieving global sustainability.  Each chapter is supported with numerous case studies, charts, graphs and additional sources of information.

“The extent to which conservation through efficient irrigation will be a long-term solution to water shortages depends on the extent to which the green industry and the general public is educated on outdoor water conservation,” said Dave Johnson, Rain Bird’s Corporate Marketing Director. “By presenting a variety of viewpoints – those of sports field managers, turfgrass growers, builders, municipalities and local government representatives, landscape architects, irrigation consultants, landscape contractors, and non-governmental environmental groups – the paper identifies areas in which there is common ground as well as opportunities for further collaboration by different green industry groups.”

The Water Conservation and The Green Industry White Paper is publicly available as a PDF download in the Intelligent Use of Water section of Rain Bird’s website. Copies will also be available at Rain Bird’s Intelligent Use of Water Summit: State of The Union scheduled for April 15th at the Smithsonian’s National Museum of Natural History in Washington, DC.

In addition to its series of white papers, Rain Bird devotes significant resources to its Intelligent Use of Water public education initiatives, which include: public service announcements; membership on the Alliance for Water Efficiency and the steering committee advising the U.S. Environmental Protection Agency (EPA) on its WaterSense product labeling program; The Intelligent Use of Water Summit series; The Intelligent Use of Water Film Competition; partnerships with nonprofit organizations, including sponsorship of National Public Gardens Day with the American Public Gardens Assoc. (APGA) and water management education initiatives with the American Society of Golf Course Architects (ASGCA); development and support of elementary and middle school curriculums; and The Intelligent Use of Water Award program recognizing leaders in water conservation.

For updates on all of Rain Bird’s Intelligent Use of Water initiatives, become a friend of Rain Bird on Facebook and follow Rain Bird on Twitter @RainBirdCorp.

Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 450 patents worldwide, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, and Mexico

Return to Press Release Index