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For Immediate Release


Educational initiative can help residential consumers continue to enjoy healthy, sustainable landscapes while meeting water reduction mandates

AZUSA, CA (May 1, 2015) – California’s historic drought and Governor Jerry Brown’s recently mandated 25 percent reduction in water use have many residents and businesses wondering how they will be affected. Some may even believe that they must give up the plants, trees and gardens that add so much value to their lives. Today, Rain Bird, the world’s leading manufacturer and provider of irrigation products and services, has launched 25 Ways to Save 25, an educational program designed to help Californians and others reduce their outdoor water use by 25 percent or more while still enjoying healthy, sustainable landscapes.

“At Rain Bird, we’ve spent the past eight decades researching, testing and developing water-efficient irrigation solutions,” said Anthony LaFetra, Rain Bird’s president. “With 25 Ways, we’re passing along our knowledge to show Californians there are a number of practical options they can implement today to reduce their outdoor water use without giving up the many benefits of plants, trees, gardens and green spaces.”

Visit to explore water saving tips and ideas to help you deal with the ongoing drought.Based upon Rain Bird’s guiding philosophy, The Intelligent Use of Water™, 25 Ways contains practical, effective tips and advice drawn from the company’s 80-plus years of experience in the irrigation industry. Visitors to can explore through valuable water-saving ideas.  While these ideas can help Californians deal with the ongoing drought and water restrictions, they can be used anywhere and by anyone who wants to improve their watering efficiency.

“Rain Bird and our partners in the irrigation and water management industries are in a unique position to make a difference during this time of water crisis,” LaFetra added. “By sharing our expertise and knowledge, we can help make the decision to use less water an easier one. It’s time to usher in a new era of water efficiency and conservation, not just in California but around the world.”

From intelligent control systems, drip irrigation and recycled water solutions to innovative pumps, filters, valves, rotors, sprays and nozzles, Rain Bird products make it possible for homes, farms, businesses, parks and golf courses to conserve more water. Employees throughout the Rain Bird organization are committed to The Intelligent Use of Water™, teaching irrigation professionals how to design and install more efficient systems and educating consumers worldwide about responsible outdoor water use. Learn more at


Based in Azusa, Calif., Rain Bird Corporation is the world's leading manufacturer and provider of irrigation products and services.  Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the globe.  Rain Bird has been awarded more than 450 patents worldwide, including the first in 1935 for the impact sprinkler.  Rain Bird and The Intelligent Use of Water™ are about using water wisely.  Its commitment extends beyond products to education, training and services for the industry and the community.  Rain Bird maintains state-of-the-art manufacturing facilities in the United States, China, and Mexico.

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